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Our Mission

The Better Food Foundation incubates novel strategies for diet change. Our mission is to create a world where plant-based food is the norm.

Who We Are

The Better Food Foundation (BFF) is an action tank that incubates novel strategies for diet change. We are both research-informed and action-driven. We aim to accelerate the shifts to plant-centered eating that we already see taking place in the world, and we aim to nudge people and institutions to adopt new norms where animal products are drastically reduced.

BFF develops transformative strategies for diet change, supports other groups advancing unique pathways to changing food culture, and incubates new organizations to scale strategies that show particular promise. We have a commitment to educating funders, the media, and nonprofit stakeholders in order to increase investment in the diet change movement as a whole.