BFF Logo OFFICIAL lettering (1)

Research on Defaults

Data to strengthen the movement for diet change

The Better Food Foundation promotes plant-based defaults as a primary strategy to drive diet change in settings where large numbers of meals are served. Our evolving research program leverages the data from institutional partners who have adopted plant-based defaults in order to better demonstrate the impact of this strategy. Our forthcoming publications and reports will support our efforts to grow funding and personnel support for the broader diet change advocacy movement.

BFF is currently conducting several pilot research projects to fill knowledge-gaps in plant-based defaults research, across a variety of dining settings. We will publish our data in the coming months.

Visit Greener by Default for a summary of existing research about using behavioral nudges, including defaults, to influence diet.

We’re hiring

Interested in shaping our research? We’re hiring for a Research Fellow to support this work. Email [email protected] for more information.