The Better Food Foundation incubates novel strategies for shifting diets. Our vision is a world where plant-based food is the norm.
Our programs transform the institutional and cultural environments that both guide food choices and shape attitudes towards plant-based eating, leading to large scale and lasting diet change.
meals impacted/year
institutions using plant-based nudges
reduction in greenhouse gas emissions, equivalent to 888,000 kg of carbon dioxide
reduction in water footprint, or 21,000,000 gallons of water
DefaultVeg an effective, evidence-based intervention, and it can benefit nearly all of the groups involved: food service vendors, consumers, animals, and the climate and environment. But just because it works doesn’t mean we can’t make it better. Here are our research-backed tips on how to ensure your nudges are as effective as possible.
Sodexo has massively expanded plant-based dining at its nearly 400 universities following its trial of DefaultVeg menus.
DefaultVeg expansion to almost 400 campuses serving 1 million students coincides with a newly published study showing that consistently offering plant-based meals as the default option is highly effective at encouraging students to choose them, cutting greenhouse gas emissions.
Universities around the world see the value in reimagining food norms. Together we can keep campus—and the planet—cool.
Just as we always eat in community, we also need our community to make this transformative work possible.
Executive Director