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Better food, by default

The Better Food Foundation incubates novel strategies for shifting diets. Our vision is a world where plant-based food is the norm.

Normalizing climate-smart, plant-based food

Our programs transform the institutional and cultural environments that guide food choices and shape attitudes towards plant-based eating, leading to large-scale, lasting diet change critical to combat the climate crisis.

Impact by Numbers

Our impact and results
Plant-Based Default Adopters

1,815,000

meals impacted/year

500+

institutions using plant-based nudges and defaults

37%

institutions average reduction in greenhouse gas emissions, equivalent to 888,000 kg of carbon dioxide

34%

institutions average reduction in water, or 21,000,000 gallons of water

Universities

Mar 19, 2025

Webinar: Food Systems Education

The Better Food Foundation is hosting a webinar, ‘Food Systems Education: Equipping the next generation of leaders through service learning” with Plant Futures & Switch4Good on Thursday, April 3, 2025 at 11:00 am PT / 2:00 pm ET.

Cities

Mar 13, 2025

Webinar: Best Practices in Plant-Based City Food Policy

The Center for Biological Diversity is hosting a webinar, ‘Best Practices in Plant-Based City Food Policy’ on Wednesday, April 9, 2025 at 4:00 pm ET / 1:00 pm PT.

Coffee

Nov 22, 2024

These 7 Colleges Are Making Plant-Based Dining the New Norm This Fall

As the leaves change this fall, so do menus at universities nationwide — with plant-based foods rising to the top.

There’s a lot of large-scale change that we could achieve in any of the institutions where food is served. Nudges are more than just quiet and discreet. They’re actively changing people’s attitudes in a positive direction towards plant-based foods.

The Invisible Power of ‘Nudging’ Is Leading Diners to Cut Back on Meat

Our Partners