Better food, By Default
We’re powering a global movement towards better, sustainable, and healthier food systems by advancing plant-based solutions.
Normalizing plant-based food across institutions & cultures
Our food choices play a crucial role in shaping a better world for both planetary health and a just food system. We’re leading a plant-forward food movement, using behavioral science to shift cultural narratives so plant-rich eating becomes the delicious default choice.
Our Impact
Plant-Based Default Adoptions
16.2 million
meals impacted per year
7.9 million kg
greenhouse gas emissions reduced per year
187.4 million
gallons of water saved per year
11.4 million
decrease in animal demand annually by institutions
6,500
people trained annually
40+
organization members in the Plant-Based NGO Network
Make the Best Choice, the Easy Choice
Plant-Based by Default is a simple way to serve plant-rich food by default while preserving customers freedom to opt in for animal products. This simple shift reduces emissions, saves on food costs, and improves health of people and the planet.
The Latest
How DefaultVeg Interns Are Reshaping Global Food Systems
The Better Food Foundation’s DefaultVeg Internship isn’t just a program—it’s a movement. By applying sophisticated behavioral science strategies, these interns are proving that changing food systems can be seamless, engaging, and fun.
A Student’s Case for an Oat Milk Default at Duke University
A guest blog by Marielle Williamson, a student at Duke Kunshan University, about the importance of adopting oat milk as the default in coffee shops.
ACE Review Validates Plant-Based Default Strategy
3 key insights from the recent BFF review by Animal Charity Evaluators that validate the Plant-Based Default strategy.
Join Us
Apply for the DefaultVeg Internship Program
Universities and colleges around the world see the value in reimagining food systems. Students can help keep campuses—and the planet—cool.
There’s a lot of large-scale change that we could achieve in any of the institutions where food is served. Nudges are more than just quiet and discreet. They’re actively changing people’s attitudes in a positive direction towards plant-based foods.
Jennifer Channin
Executive Director
Donate
Just as we always eat in community, we also need our community to make this transformative work possible.
Our Strategic Partners
