Initiatives
Normalizing plant-based food
Our programs transform the institutional and cultural environments that both guide food choices and shape attitudes towards plant-based eating, leading to large scale and lasting diet change.
DefaultVeg is a simple and inclusive way to offer healthier, greener, and more inclusive meals by nudging consumers toward plant-based options.
FlipIt tells the stories of people who are ahead of the curve—changemakers who are already making plant-based food the norm in their communities.
Movement Building
The Better Food Foundation is committed to strengthening the movement for diet change as a whole. We build capacity for community-based advocates, faith-based institutions, and authors who are reshaping how we think about food. We build strong coalitions with environmental, social justice, and health advocates to produce solutions that can meaningfully transform our food system.
Learn more about our movement building work